Reading paths / 06 / Learn from the record
Study what named projects actually released. Company announcements establish a record of activity; they do not automatically prove commercial impact.
20 connected pieces / suggested reading
From the archiveCulture · Event · December 2016
The early virtual-YouTuber proposition was not a campaign stunt: it was a repeatable publishing identity with a channel as its stage.
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From the archiveCampaigns · Event · 28 August 2020
A 2020 retail launch used screens, a physical site and social posting to make a virtual model’s domestic routine into an in-store story.
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From the archiveProduction · Event · December 2021
A 2021 real-time performance record makes the operator, motion capture and audience interaction part of the character proposition.
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From the archiveMusic · Event · 1 September 2023
The 2023 debut with Alle Farben is a useful case in how a pre-existing fashion character entered recorded music—with attribution questions still visible.
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From the archiveCampaigns · Event · 9 February 2024
The February 2024 activation extended the film’s physical-sensation narrative into an in-person experience. The installation date is not the film’s launch date.
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From the archiveProduction · Event · 24 April 2025
The 2025 Style Coach activation moved a virtual model from broadcast imagery to real-time, natural-language retail interaction.
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From the archivePlatforms · Event · 4 August 2025
The August 2025 launch positioned AI characters not only as chat partners, but as units of short-form, participatory entertainment.
Read the caseFrom the archiveMusic · Event · 26 February 2025
After an indefinite 2022 sleep period, the character’s February 2025 return showed how a mature virtual identity can be rebooted around a narrower creative focus.
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From the archiveMusic · Event · 25 January 2023
Netmarble’s four-member virtual group arrived with a single, a two-track release and a future-world premise on the same day.
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From the archiveProduction · Event · 12 March 2023
The group’s debut record and later production account show why live virtual idols require both a music format and a credible performance system.
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From the archiveCulture · Event · October 2020
Riot’s 2020 launch positioned a new champion as both a playable game character and a collaborator in K/DA’s pop-fiction universe.
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From the archiveCampaigns · Source record · 24 February 2022
Porsche’s February 2022 strategy feature connected Ayayi imagery with its investment in digital characters and possible in-car experiences.
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From the archiveMusic · Event · 10 November 2023
The 2023 album release treated a virtual performer’s fictional setting as a distribution format for an actual press-facing performance.
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From the archiveMusic · Event · 4 April 2024
The tenth-anniversary route began in Vancouver and extended the concert experience through club events and a digital figure-painting activity.
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From the archiveCampaigns · Event · August 2018
Shudu, Margot and Zhi extended Balmain’s army idea into computer-made campaign models, while raising questions that imagery alone could not answer.
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From the archiveCampaigns · Event · 21 October 2021
The 2021 Rethink Reality campaign made a brand-owned virtual character encounter a physical bottle across short films and still imagery.
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From the archiveCampaigns · Event · 12 August 2022
The 2022 retailer partnership used an established virtual character to connect store imagery with a broader social campaign calendar.
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From the archivePlatforms · Event · 25 August 2021
The 2021 launch paired purchasable digital clothing with three branded New York spaces and a planned K-pop appearance.
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From the archiveMusic · Event · 3 November 2018
Riot introduced a four-character pop group at the 2018 Worlds opening ceremony with a credited track and game skins.
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From the archiveProduction · Event · 2 July 2025
A July 2025 image drop made replicas of real models part of fashion marketing, while labor advocates pressed questions about control and work.
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