Cameron Wilson's own account names him CEO of The Diigitals

The persona

Shudu, introduced on Instagram as a hyper-realistic digital model, is presented by her own studio as "the world's first digital supermodel." That studio, The Diigitals, describes itself on its current site, retrieved 16 September 2026, as "an AI character and digital fashion studio established in 2017" based in Weymouth, United Kingdom. Its founder is Cameron Wilson, whose own Instagram bio states he is "CEO of @thediigitals and creator of @shudu.gram." An archived version of the studio's site from August 2019 shows Shudu alongside two more characters, Zhi and Galaxia, indicating the roster had grown within roughly two years of her debut.

What the documents establish

The Diigitals' own site lists three current services: developing original characters, producing "licensed campaign content" with brands, and ongoing social content "between campaigns," alongside a present-day roster of Shudu, Dagny and Koffi rather than the earlier Shudu-Zhi-Galaxia lineup. The August 2019 archive of the same site is the primary evidence that Zhi and Galaxia were part of the studio's public output that early. An archived copy of Shudu's Instagram profile from May 2018 records her bio as "World's First Digital Supermodel" and a platform-reported 118,403 followers at that date; that figure describes Instagram's own count at one moment, not a verified engagement metric.

Character versus company

Shudu, Zhi, Galaxia, Dagny and Koffi are creative output that The Diigitals produces and licenses; none of them holds the studio's contact emails, sets its rates, or negotiates the "licensed campaign content" the site describes. Wilson's own account is the clearest primary link between the studio's leadership and any single character, naming him specifically as Shudu's creator rather than crediting an unnamed collective.

What to watch

Because The Diigitals' current roster no longer features Zhi or Galaxia by name, a reader encountering older coverage of those two characters should check whether they are still active or have been retired from the studio's public output; this site could not confirm their current status from the studio's present materials.

• Are Zhi and Galaxia still represented by The Diigitals, or were they retired from the roster?
• What does a "licensed campaign content" agreement specify about who approves a character's appearance?
• How has Shudu's platform-reported follower count changed between 2018 and today?

The throughline the sources support is organizational, not personal: one studio, one named CEO, and a roster of characters that has changed membership over time while the underlying company and its self-description as a pioneer of "all digital" modelling have stayed consistent.