A 2018 SEC filing names Paul Budnitz as Superplastic's founder

The persona

Janky and Guggimon, the vinyl-toy characters Superplastic calls "animated celebs," are products of a company its own federal paperwork traces to a single named founder. A Form D filed with the SEC identifies Paul Budnitz as Superplastic, Inc.'s founder, president and chief executive, records the company's year of incorporation as 2017 in Delaware, and lists its address in Burlington, Vermont. Superplastic's own current site, retrieved 16 September 2026, confirms the company was "Created by artist Paul Budnitz and owned by Really Super Co. PBC," a public-benefit-corporation structure that postdates the 2018 filing.

What the documents establish

The Form D discloses a seed-stage raise built on SAFEs, simple agreements for future equity that convert into shares later rather than pricing the company immediately. It records a 5 October 2018 date of first sale, a total offering of $2,500,000, $2,392,000 actually sold, and 26 investors, with zero sales commissions or finders' fees reported. The filing does not state a company valuation, because a SAFE round typically defers that number to a later priced round. Superplastic's own "about" page does not repeat these figures; it describes the business in narrative terms as the "World's top creator of animated celebs, vinyl toys & digital goods" and frames Janky and Guggimon as the company's central characters rather than disclosing financial history.

Character versus company

Janky and Guggimon appear across "animated entertainment, music, gaming, high-end vinyl collectible toys, high fashion, and live experiences," per the company's own description, but the SAFE agreements, the SEC filing and the signature on it belong to Budnitz and the corporate entity, not to either character. A vinyl figure cannot found a Delaware corporation or sign a federal disclosure; Budnitz's signature as "President and CEO" on the Form D is the only decision-making record this site opened.

What to watch

Superplastic's current ownership structure, "Really Super Co. PBC," is not the entity named on the 2018 Form D, so a reader tracing the company's corporate history should treat any later reorganization as a separate, unconfirmed step between the 2018 seed filing and the company's present branding; this site could not verify the timing of that change from the two documents opened here.

• When and why did Superplastic's ownership move to a public-benefit-corporation structure under Really Super Co.?
• What did the 26 seed investors receive when the SAFEs eventually converted?
• Has Superplastic, Inc. filed any Form D amendment disclosing a post-money valuation for this round?

The verifiable record is a single founder's name attached to a specific, dated, SAFE-based raise; broader claims about the company's later valuation or ownership require documents this review did not have in hand.