Aww Inc. calls itself Japan's first virtual human company

The persona

imma presents as a young woman based in Japan, posting fashion, music and lifestyle content to an Instagram account with a platform-reported 377,000 followers at the time of this review. The account belongs to Aww Inc., a Tokyo studio whose own site, retrieved 16 September 2026, calls itself "Japan's First Virtual Human Company" and states its mission is to "unlock human potential" through virtual humans and AI. Aww Inc.'s company page lists a 2019 founding date, headquarters at Cerulean Tower in Shibuya, and three named directors, Takayuki Moriya, Hazuki Minoda and Sara Justo. The site does not date imma's own debut; it presents her only as one of the studio's "signature virtual characters."

What the documents establish

Aww Inc.'s homepage describes three business lines: original IP production built around characters such as imma, bespoke virtual-human development for brands, and an AI product line including a conversational service called HITO. It lists past collaborators including Disney, Porsche, Nike, Adidas, Dior and Valentino, presented as the studio's own account of its client roster rather than an independently audited list. The company's own "company" page adds the 2019 incorporation date and leadership names, and describes "over 10 years of research in 3D CGI human movement and facial expressions" behind the studio's production method. Neither page discloses revenue, campaign fees or audience-engagement figures for imma specifically.

Character versus company

imma's Instagram bio, "Virtual girl in Japan," and her feed of lifestyle posts are Aww Inc.'s output, written and scheduled by the studio rather than statements from an autonomous person. The Instagram profile itself, checked on the date of this review, is the clearest evidence available for her current audience size and content mix; a follower count is Instagram's own reported figure for that account at that moment, not a claim this site can independently verify or extend into an engagement-rate estimate. Any brand partnership imma appears to promote is contracted with Aww Inc., not negotiated by the character.

What to watch

Because Aww Inc.'s own materials do not fix a debut date for imma separate from the company's 2019 incorporation, a reader comparing this profile against older reporting about imma's earlier public launch should treat the two dates as describing different things: a character's first appearance and a corporate entity's registration. That distinction is this site's editorial reading of the gap, not a claim either document makes directly.

• Does Aww Inc.'s own site ever publish a specific debut date for imma, separate from the company's founding year?
• Which of the listed brand names reflect completed paid campaigns rather than exhibition or trial content?
• How does Instagram's reported follower count compare with any agency-side engagement figures Aww Inc. might publish elsewhere?

What is verifiable here is narrow but solid: a named Tokyo company describes imma as one product of a broader virtual-human and AI business, and the platform itself is the only independent source for her current audience size.